Indigo is magic. 

It starts deep and rich, then slowly transforms, softening, shifting, becoming something entirely unique to you. That’s what we love about it—it’s alive in a way that synthetic dyes will never be. It reacts to time, touch, movement, and light, creating a one-of-a-kind story woven into the fabric.

If you’ve got an indigo-dyed piece from Naked Generation, you already know: this is color straight from nature. Indigo dye comes from the Indigofera plant, an ancient pigment that’s been used for centuries. It’s wild, beautiful, and perfectly imperfect. And like all good things, it just gets better with age.

But to keep your indigo looking its best, you’ll want to treat it with a little care. Here’s how.

Washing & Caring for Indigo-Dyed Fabrics

The Golden Rule? Less is More.

Indigo doesn’t need constant washing—if anything, that’s what makes it fade faster. Wear it, use it, let it live. Wash only when necessary.

When You Do Wash It…

• Go gentle. Hand wash if you can, or use your machine’s delicate cycle.
• Cold water only. Hot water makes the dye fade faster.
• Mild, natural detergent. Harsh soaps can strip the color. A pH-neutral detergent works best.
• Wash separately (at first). Indigo loves to share—meaning it might bleed in the first few washes. Keep it away from light-colored fabrics until it settles.
• Turn it inside out. This helps protect the outer layer of dye.

Drying & Storing

• Air dry, always. Heat weakens fabric and fades color. Hang it up, let nature do its thing.
• Avoid too much sun. A little is fine, but too much direct sunlight can lighten the dye more than you’d like.
• Store in a cool, dry place. If you’re tucking it away for a while, make sure it’s in a breathable space.

The Beauty of Time: Why Indigo Gets Better with Age

Here’s the best part—indigo isn’t meant to stay perfect. Over time, the deep blue shifts, softens, and wears in like a great pair of vintage jeans. The creases of your linen sheets, the folds of your jacket, the spots where your hands touch most—these all become part of the fabric’s story.

No two pieces age the same way. Your Naked Generation indigo will be yours in a way that’s completely unrepeatable. That’s the beauty of natural dye.

A Piece of Nature, Woven Into Your Life

Every Naked Generation indigo-dyed piece is made with care, using traditional techniques that honor the history of this incredible color. When you wear it, use it, and love it, you’re carrying a little bit of nature with you.

So go ahead—live in it. Let it evolve. And enjoy the process.